Our Buying Policy
We only buy products that have been made in Africa, or by Africans.
Our aim is to represent as many different African countries as possible,
and the many diverse cultures that call these countries home. Today our
selection is more extensive than ever, spanning traditional art, crafts,
contemporary designer goods and functional wares. Please see our
Beauty Before Age
We believe that the
skill of the artist takes precedence over the age of the piece. Superior
workmanship is universally recognised and respected. Quality is timeless.
We believe in the principles
of Fair Trade - creating new opportunities for African artists and
craftspeople, dealing fairly and respectfully with our trading partners,
and paying a fair price for our goods.
Some of our suppliers in Africa are registered Fair Trade Organisations
with the International Fair Trade Association (IFAT). The Fair Trade
Association of Australia and New Zealand recognizes IFAT as a credible
fair trade system.
Wherever possible we develop long-term, mutually beneficial relationships
with small businesses. These businesses provide the employment that
empowers producers to make a difference in their own lives, and that of
the wider community.
Some of these small businesses are women's groups, ensuring that women's
work is properly valued and rewarded. Art and craft production often gives
women the flexibility to work from home, allowing women to integrate it
with household or agricultural work.
All items that we buy from individual artists and craftspeople have been
purchased for a fair price in the local context, agreed upon with the
We pay all our partners within the stipulated payment period, and offer
pre-production financing in some circumstances - to offset the difficulty
that sometimes occurs in obtaining materials for production.
We only exchange money for goods.
African Art and Crafts are our passion. It has
become our business over the past thirty-five years. In that time we have
amassed a large personal collection from all parts of Africa. In the near
future we will share this with you through our online museum.
Just Africa, which has now been in existence for 16 years, was acquired by
us in 2005. We have made many changes and will continue to bring you the
best in traditional and contemporary African art and handcrafts.
Our combined training in Ceramics, Sculpture, Design and Architecture in
London and Johannesburg enabled us to appreciate the significance of
We began to collect and deal in artefacts from 1970 onwards through our
gallery in South Africa, which primarily focused on Ceramics. It revealed
to people the artistic skill and beauty of many African objects that were
being ignored at the time.
African art and crafts were less accessible than they are today, so we
were presented with a great opportunity to travel on business to remote
areas in Africa.
Unhappy with the political situation in South Africa, and having witnessed
amongst many other things, the compulsory closure and destruction of
artefacts from the Museum of Mankind in Johannesburg, we moved to the UK
in 1982. We then opened Out of Africa, a gallery devoted entirely to
African art and crafts, which operated until our move to Australia in
We go on regular buying trips to Africa, and are fortunate to be able to
draw on our existing contacts, built up over so many years of dealing
directly with African artists, craftspeople, small businesses and
co-operatives. We are also always interested in purchasing quality items
and collections from private collectors outside of Africa, though the vast
majority of our buying is done directly.
Our daughter Annwen has recently joined the business. She was born in
Johannesburg and received her Masters degree in Cultural Heritage
Management and Museums from the University of Cambridge, after completing
a BA Hons. in Archaeology and Classics at Nottingham University. She also
holds an MBA with a specialisation in Marketing Management.
Annwen has been involved in the business - accompanying us on buying trips
and to trade shows and exhibitions - from an early age. Growing up in this
environment, and with our personal collection as an educational resource,
has given her an excellent knowledge of the products, people and issues
with which we encounter daily.
We thank you for supporting our business. Please feel free to contact us
if you have any queries, requests, or would like to be on our mailing list
to be notified of upcoming exhibitions and new stock.
Laraine, Cecil and Annwen Joffe.